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Graphic Film: A New Genre of Moving Image

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Thesis(10.6 MB)

Date

2008

Authors

Supervisor

Springford, Anthony
Antonczak, Laurent

Item type

Thesis

Degree name

Master of Art and Design

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

Over the past three years I have engaged in a search for a form of moving image that would serve as a medium to contain, express and communicate my concerns and ideas. My initial investigations led me to motion graphics but as my understanding of moving image broadened I came to the conclusion that the models I was examining did not fit this genre, they are something new and do not have a definition. There are conflicting ideas about what the term motion graphics means. For the purpose of clarity, I adopted Matt Frantz's definition as a start point: "designed, non-narrative, non-figurative based visuals that change over time." Motion graphics is often considered a component of a larger moving image work or a filler element between two larger works. For example, the opening moments of a film or television programme, or a swirling abstract that forms a background for an interstitial between programmes. I require a description of a moving image type of that can be used as a guide to making work. Research into the field of moving image work made by designers was conducted with grounded theory employed as the principle methodology. This research has revealed a moving image type that I refer to as "graphic film". During the past year I have identified its key characteristics. I have explored and tested the boundaries of this new genre by constructing graphic film and comparing it to previously defined forms of moving image. The outcome of this project is a comprehensive description of what graphic film is and its ten primary characteristics. This project can serve as a guide for other graphic designers who wish to make work of this type.

Description

Keywords

Motion graphics, Design, Film, Construction deconstruction, Planar space

Source

DOI

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Permanent link

https://hdl.handle.net/10292/256

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Masters Theses