Carving a niche for minority language media studies not so easy. Book Review of ‘Social Media and Minority Languages: Convergence and the Creative Industries’, edited by E. Gruffydd Jones and E Uribe-Jongbloed

Smith, P
Item type
Journal Article
Degree name
Journal Title
Journal ISSN
Volume Title
Pacific Media Centre, Creative Industries Research Institute, AUT University

Whenever a new field of research emerges a lot of shuffling and sorting of knowledge is required to establish a niche, to define its boundaries, to encourage acknowledgement of the area and to stimulate debate concerning the application of various methodologies and theoretical frameworks. This is the case with Social Media and Minority Languages: Convergence and the Creative Industries. The catalyst for the book’s production, as implied by the title, is the technological advancement of social media, the resulting convergence of media in the digital age, and perhaps most importantly the positive and negative effects these have on minority or minoritised languages. Yet in reviewing its 17 chapters by more than 30 authors, it is clear the overall objective appears to be strongly focused on the reinforcement of Minority Language Media (MLM) as a field of study distinct from mainstream media studies because of its specific concern with ‘how media can be used to help languages’ (p. 255).

Convergence , Digital convergence , Language , Social media reviews
Pacific Journalism Review, vol.20(1), pp.247 - 250 (4)
Rights statement
Auckland University of Technology (AUT) encourages public access to AUT information and supports the legal use of copyright material in accordance with the Copyright Act 1994 (the Act) and the Privacy Act 1993. Unless otherwise stated, copyright material contained on this site may be in the intellectual property of AUT, a member of staff or third parties. Any commercial exploitation of this material is expressly prohibited without the written permission of the owner.