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Technological Advancements in NZ Supermarkets: Digitization of Food Safe Pro Implementation (A Qualitative Study)

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Dissertation(1.68 MB)

Date

2024

Authors

Supervisor

Mirzaei, Maryam

Item type

Dissertation

Degree name

Master of Business

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

The development of technology today has contributed to an increase in implementation within many industries. For example, the retail industry has continued implementing modern technologies, machines and systems to provide a more efficient and productive working environment. One of the technologies implemented in New Zealand supermarkets, such as Pak' n Save and New World, was a digital food safety program application (FSP). The primary purpose of this research was to investigate the factors contributing to implementing the Food Safe Program despite its recognised benefits. This research explored the employee’s perception and acceptance of the technology Food Safe Program (FSP). This study adopted a qualitative phenomenological method, completed by interviewing frontline supermarket employees, managers, and supervisors. A sample size of ten respondents was selected, interviewed, and analysed from the interview transcripts through the aid of the qualitative program NVivo. Specifically, utilising two theoretical frameworks, the technology acceptance model (TAM) and Lewin’s change theory, has aided in understanding the employees’ experience during the FSP implementation. The research's benefits or results have provided insight into supermarket employees' perceptions during the implementation of food safety technology. This understanding can help determine whether employee perspectives contribute to the limited integration of food safety technology in other food businesses. By highlighting these critical insights, the study advances the comprehension of technology adoption and informs future strategies for more effective implementation in other food businesses.

Description

Keywords

supermarket retail, implementation, food safety, digitalization, supermarket workers, Food Safe Program app (FSP).

Source

DOI

Publisher's version

Rights statement

Permanent link

http://hdl.handle.net/10292/18309

Collections

Masters Dissertations