The Influence of Social-Psychological Distance on Indian Tourists Travelling to Kuala Lumpur, Malaysia
Kuala Lumpur, Malaysia is one of the most visited holiday destinations in the world. Kuala Lumpur is known for its scenic beauty, cultural diversity, food, theme parks, and beaches. Malaysia is native to three different ethnicities which gives comfort to Indian tourists in a sense of a similar cultural background. The social-psychological distance can be defined as the level of familiarity of a person or a group towards other unfamiliar persons or groups. Social psychological distance is a psychological state where tourists look out for their community people or locals from the same culture. The study will research Indian tourists’ motivations and psychological reasons to select Kuala Lumpur as a destination. The qualitative methodology will be used for this research and data will be collected using netnography. Netnography is a method to study social media and gather information. Data will be collected from different online travel websites.