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Doing More With Less? Convergence and Public Interest in the New Zealand News Media

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Supervisor

Treadwell, Gregory
Hirst, Martin

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Thesis

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Master of Communication Studies

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Auckland University of Technology

Abstract

The traditional news media is being reshaped by the phenomenon known as media convergence. This thesis, which is presented as a journalistic, multimedia website (see http://www.artsweb.aut.ac.nz/mediaconvergence), explores media convergence in New Zealand. Its primary objective is to gauge the impact of convergence on the extent to which journalism fulfils its public interest duties. To this end, the defining elements of convergence are examined, along with its driving factors and impact on day-to-day newsroom practices. The research project is based on in-depth interviews with news media experts and practitioners and the results of an industry survey. The research findings indicate that convergence poses significant risks to public interest journalism. At present, however, there is more evidence of benefits than detriments.

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