Messaging Media Perceptions and Preferences: A Pilot Study in Two Distinct Cultures
Files
Date
Authors
Supervisor
Item type
Conference Proceedings
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
IEEE
Abstract
This study empirically examines university students' perceptions and their views of when they adopt Instant Messaging (IM) and Short Messaging Service (SMS) and how they perceive and prefer these two media, in conjunction with other media (face-to-face, telephone, and email), in their university learning activities across two different cultural contexts: Australian university and Chinese university. The overall results of this study support some aspects of media richness theory. Although IM is perceived to be richer than email, it is not perceived to be the most popular medium for any situation. Data also demonstrate cultural differences in media perceptions of and preferences for new media. Specifically, Australian students have higher preference for email than their Chinese counterparts and Australian students also perceive SMS as leaner in terms of medium richness and have less preference for SMS than their Chinese counterparts.Description
Keywords
Source
Publisher's version
Rights statement
©2007 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.