Photography in Tourism: Vietnamese Travellers’ Photographs and Narrative-sharing on the Destination Image of Northwest Vietnam

Simple item page
aut.embargoNoen_NZ
aut.thirdpc.containsYesen_NZ
aut.thirdpc.permissionYesen_NZ
dc.contributor.advisorAquino, Richard S.
dc.contributor.advisorSchänzel, Heike
dc.contributor.authorDinh, Mai Huong
dc.date.accessioned2021-02-14T22:39:16Z
dc.date.available2021-02-14T22:39:16Z
dc.date.copyright2021
dc.date.issued2021
dc.date.updated2021-02-11T23:25:35Z
dc.description.abstractThe internet and social media platforms have changed the way people search for travel information and share travel experiences after their journeys. As the world has become linked by a digital network, the practices of taking and sharing photographs and narratives have become a phenomenon that affects the tourism industry. However, there is little research exploring how photographs shared on online platforms represent the destination image of Vietnam. This study therefore sought an in-depth understanding of the phenomenon of photography related practices performed by Vietnamese travellers in shaping the destination image of Northwest Vietnam. The study aimed to understand the formation process of the destination’s image through the hermeneutic cycle of destination image representation, in which processes of forming the tourist gaze, social media-induced tourism, and constructing identities occur. The findings show that images of scenery and related indigenous culture present the destination image of Northwest Vietnam. Narratives accompanying the photographs also contributed to completing the circle of destination image representation. Mixed analysis methods were adopted to examine the collected data, including 12 travel threads and 1,543 photographs of Northwest Vietnam. Quantitative methods were used to calculate the code frequency of elements and themes in the photographs, and qualitative methods were used to analyse the qualitative contents accompanying photographs. The study contributes an example of the pictorial analysis technique and shows that photographs are effective for marketing a destination.en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/13991
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.subjectTourism photographyen_NZ
dc.subjectSocial mediaen_NZ
dc.subjectPictorial analysisen_NZ
dc.subjectTravel forumen_NZ
dc.subjectDestination imageen_NZ
dc.subjectVietnam tourismen_NZ
dc.subjectPhotographic touristsen_NZ
dc.subjectVisual research methoden_NZ
dc.subjectNetnographyen_NZ
dc.subjectTravel narrativesen_NZ
dc.subjectTravel photographsen_NZ
dc.subjectPhotograph descriptionsen_NZ
dc.subjectPhotographic travel practicesen_NZ
dc.subjectMixed-methodology researchen_NZ
dc.titlePhotography in Tourism: Vietnamese Travellers’ Photographs and Narrative-sharing on the Destination Image of Northwest Vietnamen_NZ
dc.typeDissertationen_NZ
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Dissertations
thesis.degree.nameMaster of International Tourism Managementen_NZ
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
DinhMH2.pdf
Size:
2.61 MB
Format:
Adobe Portable Document Format
Description:
Dissertation
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
895 B
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Masters Dissertations