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Vastra Avatar: A Personal Manifestation of Fashion, Culture, and Identity

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Whole thesis(1.89 MB)

Date

2009

Authors

Supervisor

Hamon, Jan
Trussardi, Gabriella

Item type

Thesis

Degree name

Master of Art and Design

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

This research project asks; what is the potential for garments to express an Indian/European cultural hybridisation? The research explores the development of an alternative aesthetic by hybridising the ethos of traditional Indian garments and the aesthetics of 'Western' garments. The garments have been designed and constructed after key design features were indentified, and the new garments reflect hybridisation. The aspect of hybridisation was further enhanced with the use of digitally-printed fabric imagery which features a mythologised and idealised European/Indian history. The research seeks to discover if such a joining-together could develop an aesthetic sensibility, informed by both a ‘Western’ enculturation and a traditional Indian heritage. The new garments will speak to the viewer about what it is to experience being situated within two cultures simultaneously.

Description

Keywords

Fashion, Hybridity, India, Cultural identity, Heuristic methodology, Digital printing

Source

DOI

Publisher's version

Rights statement

Permanent link

https://hdl.handle.net/10292/811

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Masters Theses