Vastra Avatar: A Personal Manifestation of Fashion, Culture, and Identity
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Naware, Mihika
Supervisor
Hamon, Jan
Trussardi, Gabriella
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Auckland University of Technology
Abstract
This research project asks; what is the potential for garments to express an Indian/European cultural hybridisation? The research explores the development of an alternative aesthetic by hybridising the ethos of traditional Indian garments and the aesthetics of 'Western' garments. The garments have been designed and constructed after key design features were indentified, and the new garments reflect hybridisation. The aspect of hybridisation was further enhanced with the use of digitally-printed fabric imagery which features a mythologised and idealised European/Indian history. The research seeks to discover if such a joining-together could develop an aesthetic sensibility, informed by both a ‘Western’ enculturation and a traditional Indian heritage. The new garments will speak to the viewer about what it is to experience being situated within two cultures simultaneously.
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Keywords
Fashion, Hybridity, India, Cultural identity, Heuristic methodology, Digital printing