Location of Service Industry Web Objects: developing a standard

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dc.contributor.authorCassidy, Leonieen_NZ
dc.contributor.authorHamilton, Johnen_NZ
dc.date.accessioned2014-12-04T01:19:52Z
dc.date.available2014-12-04T01:19:52Z
dc.date.copyright2014en_NZ
dc.date.issued2014en_NZ
dc.description.abstractIn prior research consumers subjectively located various web objects on a 2D grid representation of a homepage. This study applies content analysis with a 3D fine-grid approach (using our 3D Web Objects Visualiser software). It analyses the ‘actual’ placement of twenty-three literature identified homepage web objects within five service-industry website homepages and across ten countries. Regardless of country, several web objects show industry-specific consistency in their ‘actual’ grid placement. A generic placement of five web objects (logo, search, navigation, header, and footer) exists regardless of industry or country. The method used herein provides management with a simple, cost effective way, to check the placement of web objects on their website homepage, and allows for easy comparison with competitors.en_NZ
dc.identifier.citationProceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
dc.identifier.isbn978-1-927184-26-4
dc.identifier.urihttps://hdl.handle.net/10292/8015
dc.publisherACIS
dc.rights.accessrightsOpenAccess
dc.titleLocation of Service Industry Web Objects: developing a standarden_NZ
dc.typeConference Contribution
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Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand