Otea: transmission and transmedia

aut.embargoNoen_NZ
aut.thirdpc.containsNoen_NZ
aut.thirdpc.permissionNoen_NZ
aut.thirdpc.removedNoen_NZ
dc.contributor.advisorDenton, Andrew
dc.contributor.advisorBennett, Gregory
dc.contributor.authorWaipara, Zak
dc.date.accessioned2014-06-10T04:03:54Z
dc.date.available2014-06-10T04:03:54Z
dc.date.copyright2014
dc.date.created2014
dc.date.issued2014
dc.date.updated2014-06-10T02:15:02Z
dc.description.abstractTransmedia can be described as storytelling across multiple platforms of media delivery. This transmedia project, Otea, uses three digital media – an animated motion comic, an e-comic, and an interactive game - to tell a single story. The objective is the creation of a transmedia resource that allows the transmission of aspects of traditional Maori knowledge, culture and language, via an original fictional narrative aimed primarily at children. Henry Jenkins calls transmedia storytelling “the art of world making,” and my goal is to build a rich and engaging story-world where the aspects of Maoritanga used are an accessible and natural part of the storytelling landscape. By embedding these cultural concepts inside a story that communicates my own enthusiasm by way of entertainment, I aim to initiate positive interest in these topics. Given the transmission of Maori concepts at the heart of the project, specific Maori cultural lenses have been applied to interpret the modern media employed. Through practical investigation, this project explores how a transmedia approach might be applied to communicate Maori cultural concepts, in order to develop a potentially useful methodology for other practitioners to employ and build upon.en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/7328
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.subjectTransmediaen_NZ
dc.subjectMaori cultural transmissionen_NZ
dc.subjectInteractive gameen_NZ
dc.subjectMotion comicen_NZ
dc.subjectE-comicen_NZ
dc.titleOtea: transmission and transmediaen_NZ
dc.typeExegesis
thesis.degree.discipline
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Art and Designen_NZ
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