Unemployment among digital media graduates from colleges of applied sciences in the Sultanate of Oman

Alsaidi, Hajar Hammdan
Frommherz, Gudrun
Item type
Degree name
Master of Communication Studies
Journal Title
Journal ISSN
Volume Title
Auckland University of Technology

This research investigated the situation of unemployment among digital media graduates from the Colleges of Applied Sciences classes of 2010 and 2011 in The Sultanate of Oman. The study aimed to provide information about the relationships between the industry and the Digital Media education system at the Colleges of Applied Sciences. This was in order to find out the reasons behind the graduates’ unemployment. Possible solutions to end unemployment among digital media graduates have been suggested.

  	This research targets the Omani local industry and the Colleges of Applied Sciences represents in Nizwa College of Applied Sciences. Four categories of participants took part in the research: Digital Media professionals from the Omani industry, current students of Digital Media, academics of Digital Media, and graduates from the 2010 and 2011 classes. I used the triangulation approach as the methodology for data collection, and for analysing data; conductive and inductive analyses were used.    

 	The research results found five key reasons for unemployment: the limited industry of Digital Media in The Sultanate of Oman, the mismatch between the qualifications taught to students and qualifications demand by the industry, the lack of communication between the Colleges of Applied Sciences and the Omani industry of digital media, lack of society awareness of Digital Media, and the lack of student consultation provided by the academics in Colleges of Applied Sciences. 

 	The researcher suggests  that to avoid this situation of unemployment, the Colleges of Applied Sciences and the Omani Digital Media industry should work together to create communication paths . Also, activating student’s consultation will help solve the problem of unemployment.
Digital media , Oman
Publisher's version
Rights statement