Masters Research Projects

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https://hdl.handle.net/10292/9823
The Masters Research Projects collection contains digital copies of AUT masters research projects deposited with the Library since 2016 and made available on open access.

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Browsing Masters Research Projects by Supervisor "Henry, Ella"

Now showing 1 - 2 of 2
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    How Can the Social Media Platform WeChat Be Used to Promote the Declining Yunnan Huadeng Opera?
    (Auckland University of Technology, 2018) Zheng, Yadan
    This study theorises that cultural self-contempt and negative media influences have contributed to the decline of the Huadeng opera. It also finds that these negative influences might be overcome through the use of modern communication and technology. Given the rapid development of Chinese society, the growth of technology may also be beneficial for the country’s struggling cultural heritage. Those who desire to protect traditional art forms can now access more financial and technological support. The WeChat social-media platform shows a positive side of technology that can be employed to help revtitalize traditional culture. In the new millenium, knowledge of Huadeng opera is based more on oral communication and participation than it was in the past. Thus, while it is undeniable that Huadeng opera is losing popularity at the moment with the cultural change in the tastes of the younger generation, the employment of the internet to spread information, digitising and archiving will be useful in protecting and saving, or at least slowing down, the speed of decline of Huadeng opera. The WeChat official account is just the beginning of the use of social media to promote Huadeng opera. For the future development of Huadeng opera, the relevant institutions need to pay more attention to this traditional art form. The historical value and importance of Huadeng opera is clearly evident in the literature, and it remains very popular among senior citizens, representing good memories from when they were young. That generation built the country we live in today, and protecting their interests as well as inheritance is an important focus of senior welfare protection, and a focus of this study. Hopefully, the younger generation will also realise the value of Huadeng opera and keep it alive in the future with the support of lively, informative communication technology such as WeChat. In this research, I have applied an ethnographic case study, and observations and reviews of the relevant literature to help me better understand the Huadeng opera. Interviews, photography and video footage were also combined in a video I produced to more effectively explore and analyse the subject matter, and to detail the history and influence of Huadeng opera.
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    New Pacific Standard: Using Tivaevae to Inform a New Strategic Business Model for Pacific Art and Design
    (Auckland University of Technology, 2018) Tanner, Pouarii
    This research reviews the area of Pacific design within the Realm of New Zealand and uses Tivaevae as a method to design a business model that would contribute to transforming the way Pacific art and design is sold, represented and seen globally. Using Kaupapa Maori to guide the combined Pacific research methodologies Talanoa and Tivaevae, a Kaupapa Kuki Airani research approach was developed in order to: - Distinguish how a contemporary space for Pacific art from within the Realm of New Zealand can be developed. - Identify any cultural, social and economic opportunities that a contemporary space would present. - Learn more about what challenges and opportunities face New Zealand-based Pacific artists and designers considering Pacific representation. - Gain a deeper understanding of challenges and opportunities faced by Pacific practitioners in the Pacific when selling their work. - Analyse disruptive business models from other sectors to identify possible models that would address challenges for practitioners in this region. The findings from this research will be used to inform the design of philosophically aligned business models that drive innovation in the area of Pacific art and design
Research projects are protected by the Copyright Act 1994 (New Zealand). The research projects may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use:
  • Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person.
  • Authors control the copyright of their research projects. You will recognise the author’s right to be identified as the author of the research project, and due acknowledgement will be made to the author where appropriate.
  • You will obtain the author’s permission before publishing any material from the research project.