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Our Water: A Series of Public Service Announcements that Highlight the Impact of Plastic on Water

Files

Research project(31.95 MB)

Date

2019

Authors

Supervisor

Chen, Chen
Denton, Andrew

Item type

Research Project

Degree name

Master of Cultural and Creative Practice

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

This research consists of two parts: the research project report and the production proposal. The purpose of this research was to explore how to make a series of poetic public service announcement (PSA) films that highlight the issue of the effect of plastic litter pollution on water and raise awareness amongst a broader audience beyond environmentalists. The production proposal explains how this series of PSAs will be produced and published. The aim of this research was to investigate the issue of plastic litter pollution in order to understand what causes the problem and the key aspects that contribute to exacerbating it. Furthermore, this research sought to take a closer look at the best ways to reduce the impact of this phenomenon and how we can communicate these solutions through PSAs.

Description

Keywords

Public Service Announcement, Water quality issue, Plastic pollution, Sustainability

Source

DOI

Publisher's version

Rights statement

Permanent link

https://hdl.handle.net/10292/12612

Collections

Masters Research Projects