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Intangible Heritage, and Future Past of Rural Vietnam: A Hero’s Journey and Creative Place-making of Yen Tu’s Tourism

Goh, S; Yeoman, IS
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http://hdl.handle.net/10292/13344
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Abstract
This paper aims to look at the future development of new tourism attractions through the visionary project of a leading Vietnamese developer in a remote area of Northern Vietnam in the Quang Ninh province.

Design/methodology/approach

Drawing from the theoretical perspective of place-making and the hero’s journey, this paper draws insights from a case study, an interview with two key informants in the private sector and literature review, to generate the drivers that will shape the future of tourism development in Yen Tu.

Findings

This paper identifies the visionary hero (leader), intangible heritage and creative place-making as the key drivers that will reconstruct and repackage the past for developing tourism destinations.

Originality/value

This paper extends the existing knowledge in the literature about the natural heritage and sacred mountains of Yen Tu, and included creative place-making to gain insights into the future of tourism development in rural areas.
Keywords
Yen Tu; Intangible heritage; Creative peacemaking; Hero’s journey; Rural; Cultural; Tourism futures
Date
April 15, 2020
Source
Journal of Tourism Futures, Retrieved from: https://doi.org/10.1108/JTF-12-2019-0147
Item Type
Journal Article
Publisher
Emerald
DOI
10.1108/jtf-12-2019-0147
Publisher's Version
https://www.emerald.com/insight/content/doi/10.1108/JTF-12-2019-0147/full/html
Rights Statement
This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at: http://creativecommons.org/licences/by/4.0/legalcode

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