Intangible Heritage, and Future Past of Rural Vietnam: A Hero’s Journey and Creative Place-making of Yen Tu’s Tourism

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aut.relation.issueahead-of-printen_NZ
aut.relation.journalJournal of Tourism Futuresen_NZ
aut.relation.volumeahead-of-printen_NZ
aut.researcherGoh, Mei Ching
dc.contributor.authorGoh, Sen_NZ
dc.contributor.authorYeoman, ISen_NZ
dc.date.accessioned2020-05-19T01:04:16Z
dc.date.available2020-05-19T01:04:16Z
dc.date.copyright2020-04-15en_NZ
dc.date.issued2020-04-15en_NZ
dc.description.abstractThis paper aims to look at the future development of new tourism attractions through the visionary project of a leading Vietnamese developer in a remote area of Northern Vietnam in the Quang Ninh province. Design/methodology/approach Drawing from the theoretical perspective of place-making and the hero’s journey, this paper draws insights from a case study, an interview with two key informants in the private sector and literature review, to generate the drivers that will shape the future of tourism development in Yen Tu. Findings This paper identifies the visionary hero (leader), intangible heritage and creative place-making as the key drivers that will reconstruct and repackage the past for developing tourism destinations. Originality/value This paper extends the existing knowledge in the literature about the natural heritage and sacred mountains of Yen Tu, and included creative place-making to gain insights into the future of tourism development in rural areas.en_NZ
dc.identifier.citationJournal of Tourism Futures, Retrieved from: https://doi.org/10.1108/JTF-12-2019-0147
dc.identifier.doi10.1108/jtf-12-2019-0147en_NZ
dc.identifier.issn2055-5911en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/13344
dc.languageenen_NZ
dc.publisherEmeralden_NZ
dc.relation.urihttps://www.emerald.com/insight/content/doi/10.1108/JTF-12-2019-0147/full/html
dc.rightsThis article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at: http://creativecommons.org/licences/by/4.0/legalcode
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectYen Tu; Intangible heritage; Creative peacemaking; Hero’s journey; Rural; Cultural; Tourism futures
dc.titleIntangible Heritage, and Future Past of Rural Vietnam: A Hero’s Journey and Creative Place-making of Yen Tu’s Tourismen_NZ
dc.typeJournal Article
pubs.elements-id374975
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Culture & Society
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism
pubs.organisational-data/AUT/Culture & Society/Hospitality & Tourism/Tourism & Event Management
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Culture and Society
pubs.organisational-data/AUT/PBRF/PBRF Culture and Society/Hospitality and Tourism
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