Potter, ELloyd, PBohemia, E2016-10-112016-10-1120162016Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016.https://hdl.handle.net/10292/10080All effective information design helps people to access, understand, and use information, but not all information design is intended to help people learn. This paper examines instructional design—the activity of creating and developing learning experiences that meet learners’ needs—and places it as a lens through which to identify the key skills and personal attributes that information designers need to succeed in their field.This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.Information designer; Instructional designer; Skills; AttributesConference ContributionOpenAccess10.21606/drs.2016.490