Scobie, MatthewForward, TaylaWebb, DanielleMcLellan, GeorgiaBarrett, Jack2026-01-152026-01-152025WEAll Aotearoa | Wellbeing Economic Alliance, 2025. https://www.weall.org.nz/ama ISBN: 978-0-473-75204-0http://hdl.handle.net/10292/20511[from Executive Summary] The ‘Māori economy’ is thriving and diversifying, with a 2018 contribution of $32 billion or 8.9% of GDP and an asset base of $126 billion in 2023. But what is this economy and what is its real potential? Conventional approaches say economies revolve around assets being worked by waged labour and exchanged on markets. These things can be measured and quantified, often in monetary terms. Māori perspectives suggest economies revolve around taonga with labour organised through mahi and reciprocal exchanges based on utu. Some of these cannot be measured and quantified. In the contemporary context, Māori economies do all of the above: wages and mahi, assets and taonga, markets and utu. This report moves from the dominant framing of the Māori economy recognised in conventional terms, to a framing that takes the diversity of Māori economic practices seriously, and seeks to amplify all of these.This report is available under a Creative Commons Attribution-NonCommercialNoDerivatives 4.0 International Licence. To view a copy of this licence visit: creativecommons.org/licenses/by-nc-nd/4.0Commissioned ReportOpenAccess