Xiong, YingziXu, ZhiduanWu, Wenhua2014-12-042014-12-0420142014Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand978-1-927184-26-4https://hdl.handle.net/10292/8118This paper intends to interpret the causes of imitation among Internet enterprises through establishing the competition model of two enterprises based on species competition model. The research shows that imitation is the result of rational choice on the part of an enterprise. The competitive advantages of large Internet enterprises come from the differentiation based on the homogeneity. Imitation is not a matter of expediency. Inheritance innovation strategy plays an important role in product development.Conference ContributionOpenAccess