Deneen, CAli, IByard, KKommunuri, J2020-07-292020-07-292019-11-292019-11-29Personalised Learning. Diverse Goals. One Heart. ASCILITE 2019 Singapore (pp. 130-138).https://hdl.handle.net/10292/13563Graduate competencies are increasingly in demand from professional sectors, but with insufficient response from professional degree programs. This study examines the use of blogs as assessment in a first-year Bachelor of Business program. Three hundred and nine students responded to an online questionnaire exploring their perceptions of blog as a learning and assessment tool. Of particular focus were students' perceptions on ease of use, benefit and impact on the recognised graduate competency of writing skills. A regression model was applied to data analys in association between perception of improvement in the quality and quantity of the students' work (Q&Q) and several other variables. Results suggest a significant and complex relationship between participants' perception of the flexibility and benefit of the blog and three areas relevant to writing skills: self-reported improvement in writing, increased ownership of learning, and development of reflective skills. Implications for further research and practice are discussed.This work is licensed under a Creative Commons Attribution 4.0 International License.Blogs; Graduate competencies; Technology-enhanced assessment; Business education; Professional educationConference ContributionOpenAccess