Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice

Vredenburg, JKapitan, SSpry, AKemper, J2019-01-202019-01-202018-12-052018-12-05The Conversation, December 5, 2018. Retrieved from: https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-1080352201-5639https://hdl.handle.net/10292/12164http://creativecommons.org/licenses/by-nd/4.0/Colin Kaepernick; New Zealand stories; Brand activism; WokewashingWoke Washing: What Happens When Marketing Communications Don't Match Corporate PracticeOther form of assesable outputOpenAccess