Lin, BrianConroy, DeniseErrmann, AmyGan, CaixiaFahn, Hugo2026-03-232026-03-232026-07Food Quality and Preference, ISSN: 0950-3293 (Print), Elsevier BV, 141, 105897-105897. doi: 10.1016/j.foodqual.2026.1058970950-3293http://hdl.handle.net/10292/20796Novel food technologies can contribute to more sustainable and resilient food systems, but their success depends on public acceptance. This study examines cross-country and demographic differences in consumer responses to three novel food technologies, gene editing, cellular agriculture, and controlled-environment agriculture, using data from 14,617 participants across eight countries. Adoption readiness was assessed across four dimensions: perceived safety, willingness to buy, willingness to encourage others to buy, and support for government initiatives. Results show substantial variation across countries and demographic groups, underscoring the importance of national contexts and sociodemographic factors in shaping acceptance, social endorsement, and policy support. These findings offer a multi-dimensional understanding of how consumers evaluate novel food technologies and provide insights for industry, researchers, and policymakers advancing future food innovations.© 2026 The Authors. Published by Elsevier Ltd. Creative Commons. This is an open access article distributed under the terms of the Creative Commons CC-BY license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You are not required to obtain permission to reuse this article.35 Commerce, Management, Tourism and Services3506 MarketingSocial Determinants of HealthStroke2 Zero Hunger0908 Food Sciences1505 MarketingFood Science3006 Food sciences3210 Nutrition and dietetics3506 MarketingJournal ArticleOpenAccess10.1016/j.foodqual.2026.105897