Hedges, MPacheco, GAWebber, D2013-09-172013-09-172013-09-172013-09-172013-07-032013-07-0354th New Zealand Association of Economists held at Amora Hotel, Wellington, New Zealand, 2013-07-03 to 2013-07-05https://hdl.handle.net/10292/5677Prior literature emphasises supply side issues concerning the modularisation of university programmes such as curricula issues and enhanced learning opportunities. Comparatively little is known about the demand side, such as why students choose specific modules. This article presents an investigation that was specifically designed to improve understanding of the factors that contribute to student module choices and draws on a large primary dataset comprised of students following a wide range of majors at a new university business school. The dataset allows for differences between the relative importance of extrinsic and intrinsic motivations between majors to be identified and some implications of this to be discussed.NOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version).Module choiceCurriculum designFactor analysisConference ContributionOpenAccess