Willson, GBMcIntosh, AJCockburn-Wootten, C2024-11-072024-11-072024-09-06Willson, G. B., McIntosh, A. J., & Cockburn-Wootten, C. (2023). Tourism and final wish making: The discourse of terminal illness and travel. In Open access tourism (pp. 15-30). Routledge. https://doi.org/10.4324/9781003474029-159781032754482http://hdl.handle.net/10292/18244This paper identifies a new discourse about tourism, that of final wish making. The website communications of charitable foundations whose dedicated purpose is to grant final wishes for adults with a terminal illness and their families were examined using critical discourse analysis. Specifically, the aim of this study was to understand how these charitable organisations construct, communicate and mediate meanings around terminal illness and travel for these individuals. Our study found that, promoted as a final wish in one’s life, tourism is framed as a transformational concept that is beneficial in the imminent time before death, as a legacy for life, and after death. Our analysis indicated implications around the memory-making potential of tourism and the differential power relations between final wish organisers and vulnerable individuals with a terminal illness. The paper calls for further research exploring the marginalisation of the terminally ill through tourism, but equally the potential of tourism to include the most vulnerable tourists in their final days.© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.http://creativecommons.org/licenses/by-nc-nd/4.0/3508 Tourism35 Commerce, Management, Tourism and Services3504 Commercial Services3506 MarketingBook chapterOpenAccess10.4324/9781003474029-15