Rašković, MMSinha, RR2022-12-042022-12-0413/06/2022AIB Insights, 22(3). https://doi.org/10.46697/001c.362601938-95901938-9604https://hdl.handle.net/10292/15698As long as business is done, there also has to be a business case for diversity, equity and inclusion (DEI), says Ram Sinha from the Pride Circle. When it comes to DEI activities, the often invisible nature of the LGBT+ community, its smaller size (relative to other minorities) and vast heterogeneity, as well as lack of standardization of basic terminology, make building bridges between MNEs and the community quite challenging. In this interview with one of Asia’s leading social enterprises in the LGBT+ space, Ram shares his vast experience in the rapidly evolving DEI landscape. He also provides actionable insights for IB scholars, practitioners, educators and policymakers on MNE operations in an emerging market which is quickly becoming a hotbed of DEI innovation.AIB Insights publishes articles open access under the terms of the Creative Commons Attribution 4.0 International License (CCBY-4.0). The journal does not currently have any submission or publication fees for authors.http://creativecommons.org/licenses/by/4.0Business caseLGBTQ+MNEsEmerging marketsIndiaDEIJournal ArticleOpenAccess10.46697/001c.36260