Kim, JHKim, JBaek, THKim, C2024-11-182024-11-182025-01-01Annals of Tourism Research, ISSN: 0160-7383 (Print), Elsevier BV, 110, 103857-103857. doi: 10.1016/j.annals.2024.1038570160-7383http://hdl.handle.net/10292/18348This study examines the impact of personalized and humorous responses generated by ChatGPT on the acceptance of and satisfaction with travel recommendations. Studies 1A, 1B, and 1C consistently indicate that visit intention and recommendation satisfaction were significantly higher when ChatGPT provided personalized rather than humorous responses. Study 2 investigates the effects of response type on visit intention and finds that recommendation satisfaction was not significant when participants were informed that the recommendation agent was human. Study 3 indicates that participants' usage experience with ChatGPT moderated the effects and that participants' need for cognition influenced their acceptance of personalized responses. Study 4 demonstrates different personalization methods from various sources, including preference-matching and tailored recommendation styles.© 2024 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).http://creativecommons.org/licenses/by/4.0/35 Commerce, Management, Tourism and Services3506 MarketingClinical ResearchPrecision MedicineClinical Trials and Supportive Activities3 Good Health and Well Being1504 Commercial Services1505 Marketing1506 TourismSport, Leisure & Tourism3506 Marketing3508 Tourism4406 Human geographyJournal ArticleOpenAccess10.1016/j.annals.2024.103857