Shetty, Eshwar AtulMcIntosh, Alison2025-02-182025-02-182025-02-07Research in Hospitality Management, ISSN: 2224-3534 (Print); 2415-5152 (Online), Informa UK Limited, 14(3), 253-261. doi: 10.1080/22243534.2024.24420462224-35342415-5152http://hdl.handle.net/10292/18686Previous scholarship highlights the physical, social and informational barriers to participation in tourism and hospitality for people with disabilities. The provision of reliable and up-to-date information, especially via websites, is crucial to ensuring accessibility and inclusion in hospitality services and experiences as it enables essential pre-visit planning. It also establishes a communication platform for wider social advocacy. This study sought to examine the website communications of three case study hotels known as being accessibility champions in New Zealand to evaluate how well they communicated information about inclusion and the accessibility of their hotel services, including in-hotel dining experiences, to customers with disabilities. An evaluation of the website communications of accessibility champions may reveal wider lessons for other hotels to improve their provision of information as well as contribute to broader social change in the hospitality industry. This interpretive study employed Greenwood et al.’s three-phase analysis process to analyse the design, content and rhetorical elements of the website communications. Findings of the study reveal common themes, strategies and tactics for the design and delivery of accessibility information on the hotel websites. Rhetorical analysis reveal how the three websites used persuasive communication to create a common social narrative around inclusive hospitality.© 2025 The Author(s). Co-published by NISC Pty (Ltd) and Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.http://creativecommons.org/licenses/by/4.0/3508 Tourism35 Commerce, Management, Tourism and Services3504 Commercial Services3506 MarketingJournal ArticleOpenAccess10.1080/22243534.2024.2442046