Nick Kyrgios on Probation: Can Controversial Athletes Sell a Sport or Are They Bad for the Business?

Giroux, MVredenburg, J2023-03-172023-03-172019-10-022019-10-02The Conversation, October 2, 2019. Retrieved from: https://theconversation.com/nick-kyrgios-on-probation-can-controversial-athletes-sell-a-sport-or-are-they-bad-for-the-business-124567https://hdl.handle.net/10292/15983http://creativecommons.org/licenses/by-nd/4.0/Branding; Tennis; Sports marketing; Nick Kyrgios; Sponsorship; New Zealand stories; Sports endorsementNick Kyrgios on Probation: Can Controversial Athletes Sell a Sport or Are They Bad for the Business?Other form of assessable outputOpenAccess