Prasad, KarishmaRavenswood, KatherineHarris, Candice2025-05-182025-05-182024-11-25New Zealand Journal of Human Resources Management, ISSN: 1175-5407 (Print); 1175-5407 (Online), 24(3), 43-57.1175-54071175-5407http://hdl.handle.net/10292/19222It is well established that women face barriers to successful careers in Information Communication Technology (ICT) due to gendered industry norms and discrimination. What is less well known is how women take action to challenge these norms. This study, based on 12 semi-structured interviews with senior women in ICT in Aotearoa-New Zealand, found that women actively sought to challenge men’s discriminatory behaviour and comments. While their actions broadly fell into categories of ‘calling in’ and ‘calling out’, there was a preference to use ‘calling in’. Despite the women’s own perceptions that ‘calling in’ was more effective, this study instead finds that it perpetuated gendered stereotypes of acceptable behaviour for women in ICT.Copyright of published articles is held by the HRNZ. No limitation is placed on the personal freedom of authors to use their subsequent work or material contained in their papers.1503 Business and Management1599 Other Commerce, Management, Tourism and Services3505 Human resources and industrial relations3507 Strategy, management and organisational behaviour5201 Applied and developmental psychologyGender and workWomen in TechnologyCalling inCalling outProfessional ServicesJournal ArticleOpenAccess