Athlete Activism or Corporate Woke Washing? Getting It Right in the Age of Black Lives Matter Is a Tough Game

Vredenburg, JSpry, AKemper, JKapitan, S2023-03-162023-03-162020-09-212020-09-21The Conversation, September 21, 2020. Retrieved from: https://theconversation.com/athlete-activism-or-corporate-woke-washing-getting-it-right-in-the-age-of-black-lives-matter-is-a-tough-game-146301https://hdl.handle.net/10292/15981http://creativecommons.org/licenses/by-nd/4.0/Marketing; Brands; Nike; NFL; NBA; Black Lives Matter; National Hockey League (NHL); Colin Kaepernick; New Zealand stories; Brand activism; Jacob Blake; Kenosha; Wokewashing WokeAthlete Activism or Corporate Woke Washing? Getting It Right in the Age of Black Lives Matter Is a Tough GameOther form of assessable outputOpenAccess