Petrova, KWang, BMann, SLopez, M2011-11-132011-11-132008-07-042008-07-04S. Mann and M. Lopez, (Eds.) Proceedings of the 21st Annual Conference of the National Advisory Committee on Computing Qualifications (NACCQ 2008), Auckland, New Zealand, pp. 93 - 1001176-8053 (print)https://hdl.handle.net/10292/2531The advancement in mobile, wireless and positioning technologies have enabled applications and services such as route guiding and emergency call-out assistance. These and other similar services have become known as ‘location-based services’ (LBS). The literature on LBS development and deployment addresses technological issues (for example, usability and integration) and issues related to LBS implementation – including LBS adoption and user privacy protection, and LBS business models. In this paper, LBS development and deployment are studied from a global perspective and the New Zealand LBS landscape is explored and analysed. It is suggested that legislation, technology and business strategies are the main universal drivers of LBS development. In New Zealand, the regulatory environment emerges as the most significant critical success factor (including emergency call location and a competitive service provider market).This quality assured paper appeared at the 21st Annual Conference of the National Advisory Committee on Computing Qualifications ( NACCQ 2008), Auckland, New Zealand. Samuel Mann and Mike Lopez (Eds). Reproduction for academic, notfor profit purposes permitted provided this text is included. www.naccq.nzMobile servicesLocation-based servicesLocation-aware servicesLBSLocation valueNew ZealandLBS reference modelLBS roadmapCase studyConference ContributionOpenAccess