McIntosh, AlisonFlemmer, Claire2026-01-062026-01-062025-12-22Annals of Tourism Research, ISSN: 0160-7383 (Print); 1873-7722 (Online), Elsevier Masson, 116, 104110-104110. doi: 10.1016/j.annals.2025.1041100160-73831873-7722http://hdl.handle.net/10292/20440This research note seeks to encourage researchers to adopt “a new tradition of sharing experiences in order … to learn from one another” (Hendriks, Slegers, & Duysburgh, 2015, p. 70) in co-design with (Milner & Frawley, 2019) people with disabilities. Fraser-Barbour et al. (2025, p. 4) argue that co-design should “shift power towards people with disability”. However, previous studies have focused on the results of co-design rather than sharing effective principles, techniques and critical reflections of the co-design process. A pooling of knowledge allows greater reflection and understanding about ethical ways to partner with people with disabilities to empower them and ensure they can express their voice. In tourism research, there remains little evidence of co-design (Chiscano & Darcy, 2023), with most research failing to actively engage people with disabilities beyond being the subject of the research or tokenistic consultation (Dickson, Darcy, & Schweinsberg, 2024). Yet tourism environments continue to marginalise and discriminate against people with disabilities despite calls for transformative research that recognises the diversity of embodiments that shape access needs, such as mobility, vision/blind, hearing/Deaf, cognitive/intellectual, neurodiverse (Gillovic, McIntosh, & Darcy, 2024).© 2025 The Authors. Published by Elsevier Ltd. This is an open access article distributed under the terms of the Creative Commons CC-BY license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You are not required to obtain permission to reuse this article.1504 Commercial Services1505 Marketing1506 TourismSport, Leisure & Tourism3506 Marketing3508 Tourism4406 Human geographyCo-designAccessible tourismDisabilityBuilt environmentInclusive researchJournal ArticleOpenAccess10.1016/j.annals.2025.104110