Phillips, James GLandhuis, C ErikWood, Jay KWang, Ying2023-06-122023-06-122022-08-10Psych Journal, ISSN: 2046-0252 (Print); 2046-0260 (Online), Wiley, 11(6), 873-884. doi: 10.1002/pchj.5822046-02522046-0260https://hdl.handle.net/10292/16258The willingness to support (or denigrate) high-profile individuals online was examined across cultures using the Tall Poppy Scale. A sample of 106 Chinese and 164 New Zealand Europeans answered an online questionnaire addressing their preference for high achievers to be rewarded or fail. Participants were asked whether they would vote to support reality TV contestants, and offered further information (about success or failure) on a debrief page. The Favour Reward scale predicted willingness to vote and support others. The Favour Fall subscale tended to predict time spent viewing achievement-related information on a debrief page. The Chinese sample did not prefer reward of high achievers, instead favoring their fall, but spent less time per click on the debrief page, suggesting they disliked recognizing individual achievement.This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made. © 2022 The Authors. PsyCh Journal published by Institute of Psychology, Chinese Academy of Sciences and John Wiley & Sons Australia, Ltd.http://creativecommons.org/licenses/by-nc-nd/4.0/envyGluckschmerzGuanxiSchadenfreudetall poppiesGluckschmerzGuanxiSchadenfreudeenvytall poppies52 Psychology5201 Applied and Developmental Psychology1701 Psychology1702 Cognitive Sciences5201 Applied and developmental psychology5203 Clinical and health psychology5205 Social and personality psychologyHumansEmotionsSocial BehaviorNew ZealandRewardChinaHumansSocial BehaviorEmotionsRewardChinaNew ZealandHumansEmotionsSocial BehaviorNew ZealandRewardChinaJournal ArticleOpenAccess10.1002/pchj.582