Chen, Sitong Michelle2025-04-092025-04-092024-11-13The Conversation. November 13, 2024. Retrieved from https://theconversation.com/nzs-food-manufacturers-are-embracing-the-idea-of-a-circular-economy-but-are-slow-to-implement-it-241355http://hdl.handle.net/10292/19027Around the world, the growth of industry and consumption has escalated environmental damage through increased emissions, waste and pollution from landfills. The current linear economic model, characterised by a “take-make-dispose” approach to limited resources, is increasingly shown to be unsustainable. New Zealand’s food manufacturing industry is a major contributor to these issues. However, an alternative, more sustainable, approach exists in the circular economic model. We have explored six large food manufacturing companies in Aotearoa New Zealand committed to circular-economy practices. We wanted to understand if and how they prioritise the four circular elements of reducing, reusing, recycling and recovering. We identified a variety of drivers and barriers to implementing circularity. This includes consumer knowledge, government regulation, supply-chain issues and financial commitment. Overall, we found New Zealand food manufacturers are slow to take positive steps in all areas. They lack a working knowledge of circular processes and the old linear model still holds sway.We believe in the free flow of information. Republish our articles for free, online or in print, under Creative Commons licence.Other Form of Assessable OutputOpenAccess