Vredenburg, JGiroux, M2019-01-202019-01-202018-09-132018-09-13The Conversation, September 13, 2018. Retrieved from: https://theconversation.com/women-in-sports-double-standards-a-double-fault-1030822201-5639https://hdl.handle.net/10292/12165http://creativecommons.org/licenses/by-nd/4.0/Serena Williams; Sports sponsorship; Sports marketing; New Zealand stories; Naomi Osaka; Sexism in sports; US Open Tennis ChampionshipOther form of assesable outputOpenAccess