Devadas, Vijay2026-01-132026-01-132025-12-13Continuum: Journal of Media & Cultural Studies, ISSN: 1030-4312 (Print); 1469-3666 (Online), Informa UK Limited, 1-18. doi: 10.1080/10304312.2025.25979041030-43121469-3666http://hdl.handle.net/10292/20480This article investigates how selected media commentators in Aotearoa New Zealand framed the Treaty Principles Bill (TPB). Drawing on a discourse analysis of opinion pieces in The New Zealand Herald, Stuff and Newstalk ZB, this paper examines the rhetorical and ideological work in selected media commentaries by prominent media professionals in Aotearoa. The analysis identifies three dominant media frames – hegemony of logocentrism, spectacle of the indigenous other and weaponization of multiculturalism – that collectively manufactures a settler-colonial consensus around the TPB.This is the Author's Accepted Manuscript version of an article published in Continuum: Journal of Media & Cultural Studies by Taylor & Francis. The Version of Record is available at DOI: 10.1080/10304312.2025.25979044702 Cultural studies4701 Communication and media studies1902 Film, Television and Digital Media2001 Communication and Media Studies2002 Cultural StudiesCommunication & Media Studies3605 Screen and digital mediaTreaty Principles Billdiscourse analysishegemony of logocentrismspectacle of the indigenous otherweaponization of multiculturalismsettler-colonial consensusJournal ArticleOpenAccess10.1080/10304312.2025.2597904