Shin, SeunghunLee, EunjiYhee, YerinKim, JungkeunKoo, Chulmo2026-02-262026-02-262023-11-09Journal of Travel & Tourism Marketing, ISSN: 1054-8408 (Print); 1540-7306 (Online), Informa UK Limited, 40(7), 619-638. doi: 10.1080/10548408.2023.22778051054-84081540-7306http://hdl.handle.net/10292/20681This research examines the impact of lockdown relaxation on tourists’ and residents’ movements in the context of restaurant patronage in Jeju Island, South Korea. Drawing on spatial interaction and multi-attribute attitude theories, we hypothesized the difference between tourists and residents in terms of restaurant visit patterns and choices during lockdown relaxation. A multi-method approach was adopted: spatial, data-driven analysis, and experiments. Lockdown relaxation is found to affect how tourists and residents choose and visit restaurants in different ways. This research provides explanations about tourists’ and residents’ mobility and guidelines that practitioners can use to prepare for “living with COVID-19.”This is the Author's Accepted Manuscript of an article published in the Journal of Travel & Tourism Marketing © 2023 Informa UK Limited. The Version of Record can be found at DOI: 10.1080/10548408.2023.22778053508 Tourism35 Commerce, Management, Tourism and Services3504 Commercial Services3506 Marketing1504 Commercial Services1505 Marketing1506 TourismMarketingLockdown relaxationtourists’ movementresidents’ movementrestaurant visitspatial interaction theorymulti-attribute attitude theorymulti-method investigationexploratory spatial data analysisdata-driven analysisexperimental studyJournal ArticleOpenAccess10.1080/10548408.2023.2277805