Brands Can Be Rewarded for Social Activism – but They Also Risk Losing Customers to Apolitical Rivals

Vredenburg, JMesler, RMHowie, K2023-03-152023-03-152022-05-042022-05-04The Conversation, May 4, 2022. Retrieved from: https://theconversation.com/brands-can-be-rewarded-for-social-activism-but-they-also-risk-losing-customers-to-apolitical-rivals-181468https://hdl.handle.net/10292/15974http://creativecommons.org/licenses/by-nd/4.0/Marketing; Nike; BLM; New Zealand stories; #metoo; Brand activism; Gillette; Wokewashing; WokeBrands Can Be Rewarded for Social Activism – but They Also Risk Losing Customers to Apolitical RivalsOther form of assessable outputOpenAccess