Hashim, KFTan, F. B.Diaz Andrade, A2011-09-182011-09-18201120112011 International Conference on Information Resources Management, Seoul, Korea, 2011-06-12 - 2011-06-14https://hdl.handle.net/10292/2093An online community’s (OC) long term success depends on its members’ willingness to stay and continue using the OC. Continuous use of an OC is closely related to knowledge sharing activity. However there is a limited understanding of this behavior especially within business online communities. This paper proposes an integrated approach combining motivational, sociological and technological perspectives to model this behavior. The model is grounded in Expectation-Confirmation Theory and the antecedents of this behavior are predicted using Expectancy-Value of Achievement model and Technology Acceptance Model.Copyright © 2011 Association for Information Systems (AIS) http://aisel.aisnet.org. All rights reserved. NOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version)Conference ContributionOpenAccess