Wooliscroft, B2025-02-192025-02-192024-03-27Wooliscroft, B. (2024). The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton. Journal of Macromarketing, 44(2), 328-331. https://doi.org/10.1177/027614672412445380276-14671552-6534http://hdl.handle.net/10292/18719Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.© The Author(s) 2024. Creative Commons License (CC BY-NC 4.0) This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).https://creativecommons.org/licenses/by-nc/4.0/35 Commerce, Management, Tourism and Services3506 Marketing1399 Other Education1505 Marketing2103 Historical StudiesMarketing3506 MarketingOther Form of Assessable OutputOpenAccess10.1177/02761467241244538