Cook, GeorgiaFaisal, AbrarPernecky, Tomas2025-02-232025-02-232023-12-017 Experience Summit 2023. Transformational Experiences Beyond Borders: Partnership Development for Sustainable Futures 1(1). Research Session 5: Nature-based Adventure, Tourism & Metaverse. Auckland University of Technology. https://ojs.aut.ac.nz/7experiencessummit/7ES978-0-473-69959-8http://hdl.handle.net/10292/18760Ecotourism destinations promote local history and culture and environmental awareness through education. However, there is a dearth of knowledge about the visitor experience of environmental education for promoting a sense of environmental awareness and pro-environmental behaviours. This study examines the visitor experience of environmental education programmes on Tiritiri Matangi Island, New Zealand, and related impacts on their knowledge, awareness and intentions. The findings of this study suggested that the educational programmes on Tiritiri Matangi Island, including the guided walk, signage and storytelling, had transformative impacts on visitors as they came without the intent to learn and left feeling more knowledgeable and interested in conservation and responsible tourism.© The Editor(s) and The Author(s) 2023. This book is an open access publication. This book is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.http://creativecommons.org/licenses/by/4.0/Ecotourism, Environmental Education, Visitor Experience, Pro-environmental behaviour, Tiritiri Matangi IslandConference ContributionOpenAccesshttps://doi.org/10.24135/7es.33