Halliwell, MatthewFreeman, Mark2014-12-042014-12-0420142014Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand978-1-927184-26-4https://hdl.handle.net/10292/8050Society today is being transformed through the use of Social Media. While the resulting changes are typically marketed as having positive benefits on society, there is a negative side to Social Networking platform usage. This paper considers the case of Social Networking use for a perceived sports betting incident at Super Bowl XLVIII with boxer Floyd Mayweather, to demonstrate the modified experience during the sporting event for some users as a result of Social Networking. Analysis of the broadcast of negative sentiments associated with inappropriate use and misinformation demonstrates how Social Networking allows opinions and ideas to be spread on a global scale. This paper further illustrates how rumour can lead to ramifications beyond the Social Networking platform. Analysis is conducted through a theoretical framework that reflects the presence of individual users and identifies their behaviour as active participants in the information exchange process.Conference ContributionOpenAccess