Foley, SFrijns, BGarel, ARoh, TY2025-06-302025-06-302022-11-01International Review of Financial Analysis, ISSN: 1057-5219 (Print), Elsevier BV, 84, 102385-102385. doi: 10.1016/j.irfa.2022.1023851057-5219http://hdl.handle.net/10292/19431We examine the relationship between national culture and a country's Bitcoin activity. Given that Bitcoin is a high-risk currency/investment that is frequently used for illegal purposes and whose market is relatively opaque, we focus on the cultural dimension of individualism, which has been related to financial market participation, risk-taking behavior, and overconfidence. Using unique data that includes the originating country for Bitcoin transactions, we examine the relationship between individualism and a country's Bitcoin activity for a sample of 80 countries between 2009 and 2020. We find a significant and positive relationship between a country's individualism and its use of Bitcoin consistent with cultural values affecting the demand for such high-risk currency/investments.© 2022 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).http://creativecommons.org/licenses/by/4.0/3502 Banking, Finance and Investment35 Commerce, Management, Tourism and Services1501 Accounting, Auditing and Accountability1502 Banking, Finance and Investment1801 LawFinance3501 Accounting, auditing and accountability3502 Banking, finance and investment3801 Applied economicsJournal ArticleOpenAccess10.1016/j.irfa.2022.102385