Teaurere, RerekuraSu'a-Te'o, Palasi Koletta2025-07-202025-07-202025http://hdl.handle.net/10292/19576This dissertation embarks on an exploration of the complex intersections between migration, cultural identity, and economic development in Auckland’s Pacific diaspora. As the largest Polynesian city in the world, Auckland is home to diverse Pacific communities whose cultural presence continues to shape the urban landscape. Through an autoethnographic lens, this study investigates how cultural festivals—particularly the Pasifika Festival and ASB Polyfest— are dynamic platforms for identity expression, community cohesion, and entrepreneurial opportunity. Drawing on secondary data from literature, policy reports, and cultural narratives, the research is guided by three core questions: what socio-cultural influences shape Pacific identities in Auckland, how do cultural festivals contribute to the maintenance of heritage, and what entrepreneurial opportunities arise within these communities through festival participation? The findings reveal that these festivals enhance cultural visibility, pride, and also catalyse economic engagement and innovation among Pacific peoples. This study highlights the transformative potential of cultural practices in preserving identity, strengthening intergenerational ties, and empowering communities through culturally embedded entrepreneurship. It also underscores the importance of culturally responsive policies that support Pacific led initiatives in the spheres of arts, education, and economic development. Ultimately, this research contributes to broader understandings of Pacific transnationalism, diaspora identity, and the enduring significance of cultural celebration in contemporary Aotearoa.enDissertationOpenAccess