2026-09-18T20:56:57Zhttps://openrepository.aut.ac.nz/server/oai/requestoai:openrepository.aut.ac.nz:10292/552026-06-13T16:28:12Zcom_10292_3col_10292_5
AUT Research Repository
advisor
Johnston, Charles
advisor
Milne, Simon
author
Lau, Kam Hong Chloe
2008-04-18T01:11:06Z
2008-04-18T01:11:06Z
2007
https://hdl.handle.net/10292/55
This thesis investigates how information and communication technologies (ICT), particularly the World Wide Web (Web), can contribute to the role that Meetings, Incentives, Conferences and Conventions, and Exhibitions (MICE) properties play in local economic development (LED). The complex linkages between MICE, ICT and LED, are explored through a literature review, a website audit, in-depth interviews, and a case study from Horowhenua, New Zealand (NZ). The findings reveal that the Web has considerable but as yet largely untapped potential to facilitate linkages between MICE and local economies. Such potential can only be reached through careful planning, and the realisation on the part of managers, developers and planners, that the Web is more than simply a marketing tool, but is also an integral part of attempts to improve internal MICE performance and external links to local development.
Regional planning
Computer network resources
Community development
Internet
Tourism and city planning
Business
Horowhenua
MICE and Local Economic Development in New Zealand: Defining a Role for the Web
Thesis
URL
https://openrepository.aut.ac.nz/bitstreams/267901fe-6607-46dd-9886-974c69a1369e/download
File
MD5
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application/pdf
LauK.pdf
URL
https://openrepository.aut.ac.nz/bitstreams/67a52c2f-a4a2-42ac-951b-eaba0f04fe20/download
File
MD5
1de2ef999e68d73fd08e9f5aeb86af93
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text/plain
LauK.pdf.txt