2026-09-23T13:54:58Zhttps://openrepository.aut.ac.nz/server/oai/requestoai:openrepository.aut.ac.nz:10292/53402026-06-13T16:38:18Zcom_10292_3col_10292_5
AUT Research Repository
advisor
Frommherz, Gudrun
author
Saroop, Anjali
2013-05-15T21:48:56Z
2013-05-15T21:48:56Z
2013
https://hdl.handle.net/10292/5340
Binge drinking, recognized as a risky behaviour, is prevalent in adults and teenagers in major parts of the world. This study expands the understanding of people’s attitude towards binge drinking, by investigating posts on the topic made by participants of an online forum from a health behaviour perspective. The research examines whether the online forum influences change in participants’ drinking habits. The research uses an original health behaviour model derived from a number of existing health models. Findings of the study suggest that participants binge drink for several reasons, from regulating their emotions to defying moral codes. The posts on the forum were seen to influence participants to consider their binge drinking habits and support behaviour change; however not all of them appeared to be a healthy influence on participants.
The framework designed for the research may be applied by health care professionals to investigate attitudes of people towards binge drinking and accordingly guide them to healthy behaviour change. Health communication professionals can employ the framework for developing communication campaigns against binge drinking.
en
Binge drinking
Online forums
Content analysis
Health behaviour models
Alcohol
New Zealand
Good Man, You Enjoy Your Beer! An Investigation of Online Forum Posts On Binge Drinking From a Health Belief Perspective
Thesis
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URL
https://openrepository.aut.ac.nz/bitstreams/6d93bbd3-1257-4119-85f8-07d50146abcf/download
File
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SaroopA.pdf
URL
https://openrepository.aut.ac.nz/bitstreams/6e4ac39c-8ee8-414c-9bde-282c6da87f8b/download
File
MD5
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SaroopA.pdf.txt