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The Perceptions of Non-Te Reo Māori Speakers on Language Use in English-Speaking News Media

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Thesis(1.45 MB)

Date

2024

Authors

Whitley, Celia

Supervisor

Frommherz, Gudrun
Mulrennan, Danni

Item type

Dissertation

Degree name

Master of Communication Studies

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Publisher

Auckland University of Technology

Abstract

This research captures the attitudes and perceptions of non-te reo Māori speakers on the usage of te reo Māori in mainstream English-speaking news media in New Zealand. The mixed-methods study uses a survey for the quantitative data collection and eight semi-structured interviews for the qualitative data collection. Data is analysed via statistical visualisation and thematic analysis. Results reflect the power mainstream English-speaking news media has by including te reo Māori in their reporting. Although the research project found contradictory perceptions, it was discovered that the inclusion of te reo Māori alleviated resistance and reduced feelings of exclusion. In addition, the usage of te reo Māori in mainstream English-speaking news media can be seen as a language learning tool.

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http://hdl.handle.net/10292/17426

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