60 years of creativity in business organizations

Date
2016-06
Authors
Sosa Medina, R
Connor, AM
Rive, P
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Design Research Society 2016
Abstract

This paper analyses the role of creativity in business organizations by examining the core ideas of an article published sixty years ago as a way to elucidate how relevant they are today in view of the research literature. The paper proposes the use of computational social simulations to support systematic reasoning about some of these longstanding issues around organizational creativity. An example of an agent-based simulation to study team ideation is presented to support systematic reasoning about the role of creativity in business organizations and to articulate future lines of inquiry.

Description
Keywords
Organizational culture; Design thinking; Computational simulations; Creative teams
Source
Design Research Society DRS 2016 , University of Brighton, UK, 2016-06-28 to 2016-06-30, published in: Design + Research + Society. Future-focused Thinking
DOI
Publisher's version
Rights statement
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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