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dc.contributor.advisorInder, Shane
dc.contributor.advisorFitchett, Dale
dc.contributor.authorMaunsell-Wybrants, Hayden
dc.date.accessioned2016-05-19T04:01:09Z
dc.date.available2016-05-19T04:01:09Z
dc.date.copyright2015
dc.date.created2016
dc.identifier.urihttp://hdl.handle.net/10292/9801
dc.description.abstractConsumer’s show a preference for products that communicate a personality congruent to their own. When a user perceives a product to share similar personality attributes to their own, they respond through ‘approach’ behaviour. Using an action research methodology, the project investigated how product semantic knowledge and cognitive response to form can be used to intentionally assign personality attributes to a wireless speaker. Through an assessment of existing products for specific personality attributes, and by identifying the visual dimensions that define these products, a list of visual parameters was generated for the wireless speaker design. The results from the existing product analysis, supported by knowledge gained from literature on embodiment in design and user perception of implicit design cues, were used to guide a design research process through testing and making of an artisanal nature. The results from the project support the concept that product aesthetics can be designed to intentionally express specific personality attributes guided by a designer’s intuition.en_NZ
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.subjectProduct personalityen_NZ
dc.subjectAction researchen_NZ
dc.subjectProduct designen_NZ
dc.subjectWireless speakeren_NZ
dc.subjectArtisanen_NZ
dc.titleProduct personality: an investigation into how congruent personalities identified in a target market can intentionally be assigned to a wireless speakeren_NZ
dc.typeExegesis
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Art and Designen_NZ
thesis.degree.discipline
dc.rights.accessrightsOpenAccess
dc.date.updated2016-05-16T23:36:43Z


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