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  •   Open Research
  • AUT Faculties
  • Faculty of Design and Creative Technologies (Te Ara Auaha)
  • School of Communication Studies - Te Kura Whakapāho
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Pop, Power and Politics: Kiwi FM and the ‘Third Way’ in New Zealand

Mollgaard, M
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http://hdl.handle.net/10292/9730
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Abstract
In 2005 a major multi-national media company launched a New Zealand radio network

that played only New Zealand music—Kiwi FM. Within a year it was clear that the

experiment had failed, with the network attracting only negligible audience ratings and

unsustainable commercial revenue. It was at this point that the New Zealand government

stepped in, granting the network free broadcasting spectrum and significant funding in

return for the ongoing promotion of New Zealand music. How this happened provides

critical insights into ‘third way’ approaches to the creative industries, and in particular,

local music as a cultural, political and economic commodity. Kiwi FM raises questions

about national musical cultures and how artists, governments and businesses interact in

these contested spaces. This article explores Kiwi FM as it moved from being a commercial

enterprise to a government partner from behind the scenes, using previously unseen

documents and interviews with key players in order to interrogate the utility of ‘third

way’ approaches to promoting and supporting the creative industries.
Date
April 8, 2016
Source
MEDIANZ: Media Studies Journal of Aotearoa New Zealand, Vol.15 (2)
Item Type
Journal Article
Publisher
MEDIANZ
DOI
10.11157/medianz-vol15iss2id142
Publisher's Version
http://dx.doi.org/10.11157/medianz-vol15iss2id142
Rights Statement
MEDIANZ abides by the Creative Commons Attribution-ShareAlike 4.0 International Public Licence. https://creativecommons.org/licenses/by-sa/4.0/legalcode

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