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dc.contributor.authorMuratovski, Gen_NZ
dc.date.accessioned2016-03-04T01:00:41Z
dc.date.available2016-03-04T01:00:41Z
dc.date.copyright2015-11-13en_NZ
dc.identifier.citationShe Ji: The Journal of Design, Economics, and InnovaVon, vol.1(2). doi:10.1016/j.sheji.2015.11.002en_NZ
dc.identifier.issn2405-8726en_NZ
dc.identifier.urihttp://hdl.handle.net/10292/9587
dc.description.abstractAs leading businesses and global organizations started gaining new understanding of the value of design, their internal culture and attitude towards design began to change. Financial companies and management consultancies that have never before been associated with design are now creating their in-house design teams and including design in their portfolio of services. Large corporations that in the past used design in a limited capacity now rapidly increase their in-house design capabilities and appoint designers in executive roles. Venture capitalist firms and start-up companies also started recognizing the value that designers can bring to the business development stages of their investments. Even global organizations and international foundations started placing design on their agendas. All of this is causing a paradigm shift in the field of design. This study examines some of the latest corporate investments in design and reflects on what this means for the field of design. The focus of this study is on the key trend indicators that are defining the current landscape of design and its role in business and society.en_NZ
dc.languageEnglishen_NZ
dc.publisherElsevier / Tongji University Pressen_NZ
dc.rightsEvery article appearing in the She Ji: The Journal of Design, Economics, and Innovation is published as open access. All articles will be published under the CC BY-NC-ND license: Creative Commons Attribution-NonCommercial-NoDerivs (CC BY-NC-ND): for non-commercial purposes, lets others distribute and copy the article, and to include in a collective work (such as an anthology), as long as they credit the author(s) and provided they do not alter or modify the article.
dc.subjectDesign; Business; Society; New trends; UX; UI; Design thinking; Human-Centered Design; Evidence-based design
dc.titleParadigm Shift: report on the new role of design in business and societyen_NZ
dc.typeJournal Article
dc.rights.accessrightsOpenAccessen_NZ
dc.identifier.doi10.1016/j.sheji.2015.11.002
aut.relation.issue2en_NZ
aut.relation.volume1en_NZ
pubs.elements-id192892


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